Connecting Manufacturers Directly to Consumers
Revolutionary digital platform strategy for global non-wovens leader Suominen Corporation, creating direct manufacturer-to-consumer relationships and establishing industry-leading social intelligence capabilities.
Role
Digital Strategy & Platform Development
Client
Suominen Corporation (Global B2B Manufacturing)
The
Challenge
As a B2B manufacturer in the non-wovens industry, Suominen had no direct connection to end consumers despite their materials being in millions of homes daily. They needed market intelligence about consumer preferences but were separated from end users by multiple layers of distribution. Traditional B2B marketing offered no path to consumer insights or brand recognition.
We make the materials for products people use every day, but we're invisible to them.
The
Strategy
Consumer Platform Creation
Launched 'We Love Wipes' digital platform to connect directly with consumers, breaking through traditional B2B barriers and creating unprecedented manufacturer visibility.
Social Intelligence System
Developed social market research capabilities and digital focus groups using advanced social listening technology to gather real-time consumer insights.
Industry Thought Leadership
Positioned Suominen as industry leader in education and consumer intelligence within the non-wovens sector through original content and research.
Impact
& Results
Built engaged community from zero with direct manufacturer access
Created viral social movements around product category
Direct B2B manufacturer to consumer platform in industry
Real-time consumer insights through social research
Recognized authority in non-wovens education
Road Respect
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